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# Let them choose strategy #5

This is just as opposite to the concept of bundle upsells.

Incase of bundles, customer can either choose to by the bundle or not but not able to choose specific products within the bundle.

This here does exactly that. Here we allow the user to have full freedom in choosing the list of available item and the discount for the items are also independent of other products.

This is most productive, when the upsell products shown are related to the main product and are the ones other customers added to cart with the main product.

Its also known as `Frequently Bought Together` or simply `FBT`.

|| **Pro Tip!** 
|| Fbt is such a popular and widely used upsell strategy, even the e-commerce giant Amazon is using this to upselling products.

### How to create FBT?

Step 1: Click on `create new funnel`

Step 2: Select the `trigger product`  and click `next`.
Step 3: Click `create widget`

Step 4: Select `manual` as product recommendation and  select `offer type` as `Frequently Bought Together` and click `next`

**Step 5**: Select widget-style - `Popup` , widget behaviour `cross sell`widget placement on`product page` and click `complete setup`

**Step 6**: Select upsell products and give discounts**,** `Save & Publish` 

![create frequently bought together](https://storage.crisp.chat/users/upload/plugin/-/c/6/1/d/c61d79638ebd5800/3141877a-c150-8009-9a95-e62439_19g56yv.gif)
Let's check this in store.

![](https://storage.crisp.chat/users/upload/plugin/-/c/6/1/d/c61d79638ebd5800/3141877a-c150-80ae-886a-e9c5c5_t5pq6u.gif)
Hope you've got some value from this article. Let us know your feedback 🙂  We are excited to hear your thoughts.

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