> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://docs.helixo.co/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Little Add-ons Strategy #2

Little add-ons is a complementary products cross-selling strategy!

> **Pro Tip!** 
> Choosing complimentary products wisely is one of the important factors in increasing the cross-sell conversion rate.
> Get into the customer's shoes and think like a customer. 
> Why is the customer buying your product? **— Solution for their pain point**
> So, ask yourself what are the other products they likely to use to solve the pain point along with your main product?
> Find the answer to that question and try to cross-sell those products (It's always recommended to split test 
> [What's a Split test (A/B test), how to use it effectively?](https://docs.helixo.co/en/article/whats-a-split-test-ab-test-how-to-use-it-effectively-1jd8cpv/)
> 
> **Note: Don't make the mistake of cross-selling products that are not relevant to the customer.**

For example: 

1. Consider, you are selling `Winter Dog Harness Vest Collar`, and your customer likely to need extra `Harness belts`

2. Consider, you are selling an `iPhone`, and studies show that almost 80% of people likely to buy a `cover` for protection and there is a [growing market for mobile accessories](https://www.shopify.com/blog/how-to-make-phone-cases). 

### Let's set up a cross-sell funnel with add-on products

* Click `Create Funnel` and select Trigger product(s) 

[What's a funnel trigger?](https://docs.helixo.co/en/article/whats-a-funnel-trigger-c21435/)

* Select `Add Widget` > Select `Normal` widget type > Select `Cross Sell` > Click `Continue`

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/d/7/9cd7b351fb9d9000/crosssellnew-ezgifcom-optimize_1vo0lc7.gif =800x573)
* **Recommended:** Make translation texts personalised and change brand colors accordingly.
[How to use translations editor properly?](https://docs.helixo.co/en/article/how-to-use-translations-editor-properly-1gkv14j/)
[Make the design to match your brand](https://docs.helixo.co/en/article/make-the-design-to-match-your-brand-zhopen/)

* `Save & Publish` the Funnel

> **Pro Tip!** 
> If you want to test the funnel before publishing the funnel live here is a good read about it.
> [How to test the widget before publishing?](https://docs.helixo.co/en/article/how-to-test-the-widget-before-publishing-qkxwwy/)

### Test in store

You can test the funnel in store after setting up everything in the funnel.

* Click on the `👁️ Preview Funnel` to see in funnel in action in the product page.

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/d/7/9cd7b351fb9d9000/image_1aqcfhs.png =800x554)
|| **Pro Tip!** 
|| You can also try multiple complementary products in the same widget

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/d/7/9cd7b351fb9d9000/multiple-ezgifcom-optimize_q34b1.gif =800x523)
#### How it looks on the store

Click preview button of the funnel and test it store.

![](https://storage.crisp.chat/users/upload/plugin/-/c/6/1/d/c61d79638ebd5800/3141877a-c150-8058-8c2f-c11c24_1kd0vjx.png)
> **Pro Tip!** 
> Optimisation of funnels
> 
> If you want to find which offer performs better (gives more conversions) like `inpage` or `popup`, we'd always recommend you split test it
> [Popup vs In-Page #4](https://docs.helixo.co/en/article/popup-vs-in-page-4-1n8fi59/)
> 


Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.

|| **Did we miss something?**
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|| Or just email our team at [support@helixo.co](mailto:support@helixo.co) ✌️