> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://docs.helixo.co/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# McDonald's convince strategy #2

Convince the customer they *"need your product"*! This is the logic behind this strategy!

Every brands doing this as their secret ingredient in marketing.

You have to pay for ads to convince them like,

* There is a brand like this "ABC"

* And we have a product like this "XXX"

* We helps solve peoples "XYZ" pain point and change their lives

* You can sell anything **if your product can**

* Here are the reviews of people who used our product

* Here are our other products that people used along with our main products ***— cross-selling***

* Many people are also buying our latest version 2.0 of the current product which has massive improvements over version 1.0 with only $50 dollars price difference ***— upselling***

> **Prerequisite**
> — You should have knowledge about creating widgets 
> [Create a Simple Discounted Cross-sell Offer?](https://docs.helixo.co/en/article/create-a-simple-discounted-cross-sell-offer-10bpme/)
> — You should have knowledge about split tests (A/B/N Tests)
> [What's a Split test (A/B test), how to use it effectively?](https://docs.helixo.co/en/article/whats-a-split-test-ab-test-how-to-use-it-effectively-1jd8cpv/)

Let's discuss the strategy! 

|| **Strategy Logic:** Convince the customer to buy an expensive product!
|| The customer is coming to buy ***"Product X costs $19.99"*** and we are trying to convince the customer to buy an upgradable version ***"Product Y at $29.99"
|| Tip:*** *If it's a flagship upgradable product then you can price them even higher! Because there is a segment of people who exist to grab those! 
|| — Just think of the launching of the iPhone new model and the rush of their stores*

Here is the similar strategy you can refer [Discounted upsell strategy #1](https://docs.helixo.co/en/article/discounted-upsell-strategy-1-s1iexz/) 

Hope you've got some value from this article. Let us know your feedback 🙂  We are excited to hear your thoughts.

|| **Did we miss something?**
|| No worries! Message us by clicking the chat icon 💬  inside the app.
|| Or Just email our team at [support@helixo.co](mailto:support@helixo.co) ✌️