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# What is a downsell?

> Sometimes the customer may reject your upsell offer by clicking 'Close' or       'No thanks' button, and you can show an alternate product with a better offer.. That is termed as a downsell.

|| **Quick Info!**
|| Having more than one option for the customer to choose between will increase the chance of turning the customer to the buyer.

For example, if you are selling a camera on your store,

* The customer rejects the cross-sell offer for buying an extra lens (costs $450)

* With downsell you can show show a **tempting offer** on tripod (costs $150 with 10% discount).

* Downsell shows only if the main offer is rejected.

|| **Pro Tip #1** 
|| It's recommended to use the `Popup` widget style for downsell offers, it works best. (Both the Main widget and the downsells are popups). 

**Popups:** Popups give better results because the **popups are blocking** the customer checkout flow and show the popup, the customer has to interact with it to either `accept` the offer or `rejecting` the offer and continue.

**In-Page:** But in the case of an In-Page offer, it's non-blocking, so the customers may not interact with the offer widget.

|| **Pro Tip #2**
|| Customers are more unlikely to spend more than 20% (of the main product price) on add-on offers!
|| — Use this logic in this downsell strategy
|| — Also, keep this in mind while creating cross-sell offers! (not upsell offers)

### How to create downsell offers

* First create any cross-sell offer, on which we show the downsell offer on rejection.

* Click `Add Downsell` and select an offer type (you can change the offer type to **bundle or any other offer**)

* Select the offer products for downsell

* Give a `better discount` (it's better to give high discounts for downsell — more likely to increase conversions)

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/d/7/9cd7b351fb9d9000/split-ezgifcom-optimize-1_bfimab.gif =800x577)
### How downsells are triggered?

The downsells will be triggered when customer click on "No Thanks" button on the offer!

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/d/7/9cd7b351fb9d9000/splitaccept-ezgifcom-optimize_whd5cf.gif =800x536)
**Note:** By default, the clicking close button will not trigger downsell, if you want to trigger downsell on the close button click, we have an option for you!

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/d/7/9cd7b351fb9d9000/image_1r3kj5k.png =800x576)
|| **Pro Tip #3**
|| Make sure not to annoy people with tons of downsells and keep it a favourable buying experience.

Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.

|| **Did we miss something?**
|| No worries! Message us by clicking the chat icon 💬 inside the app.
|| Or just email our team at [support@helixo.co](mailto:support@helixo.co) ✌️