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# What is a Trigger in HUE Free Gift Upsell?

> A Trigger defines when and where an offer (Upsell or Free Gift) is shown to customers.
> It helps you control which customers see your offer based on specific conditions.

Triggers ensure your offers are shown at the **right time and to the right products**, improving relevance and conversions.
`If trigger condition is met → offer is displayed`

### 🛍️ Upsell Triggers

Upsell triggers decide when **additional or complementary products** are shown.

###### Available Trigger Options
* Show offer to **all products**
* Show offer on **above specific cart value**
* Show offer on **specific product**
* Show offer on **specific collection**
* Show offer based on **product tags**
###### Example Use Cases
* Show accessories for all products
* Show upsell only when cart value is above ₹500
* Show complementary items on specific product pages
* Show offers only for a selected collection
* Show offers for products with specific tags

### 🎁 Free Gift Triggers
Free Gift triggers decide when a **free product reward** is offered.

###### Available Trigger Options
* Show offer to **all products**
* Show offer on **above specific cart value**
* Show offer on **specific product**
###### Example Use Cases
* Offer a free gift on all orders
* Give a free gift when cart value exceeds ₹999
* Offer a free gift when a specific product is purchased

### Key Difference
* **Upsell triggers** support more advanced targeting like collections and tags
* **Free Gift triggers** are focused on simpler, condition-based rewards

### Best Practice
* Use cart value triggers to increase average order value
* Use product-specific triggers for targeted offers
* Avoid overlapping triggers that may confuse customers

Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.

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