> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://docs.helixo.co/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # Why UFE? || **Upsell Funnel Engine —** ***We've Built For Brands!*** While bootstrapping the idea of Upsell Funnel Engine, my co-founder and I have only one mission in our mind. ***"An all-in-one upsell app solution for merchants"*** ## Freedom + Clean Design + Positive ROI = UFE! || **Freedom!** || *— Freedom to create any type of offer || — Freedom to place the offer on any page || — Freedom to place the offer on any position on the page!* Let me quote [Thomas John Watson Jr.](https://www.ibm.com/ibm/history/ibm100/us/en/icons/gooddesign/) words > Good Design is Good Business *— Watson Jr., Former Chief Executive, IBM* [According to Adobe](https://blogs.adobe.com/creative/design-advantage/), companies with a strong design outperform companies with a weak design by 219% on the S&P Index (US stock market index) over the span of 10 years. || **Design!** || *— Clean design offers built for brands || — Strong UX backtested design || — Gamification enabled designs* For any business, let's talk about realistic serious e-commerce businesses! What we have to look is for a positive ROI. Consider 2 merchants, 1. One is using UFE and generating $50638.30 a month by paying $89.99 per month **(56271% ROI)** 2. Another merchant using some other awesome upsell app and generating $5000 by paying $19.99 per month **(25012% ROI)** Both Return on investment are positive, but which merchant is more wise and generating more profits? || **Positive Return On Investment!** || *— Built to suit for beginners and Big Brands! || — $0 per month for beginners! || — Positive ROI guaranteed* ### Don't make mistakes! > Rome wasn't built in a day but Hiroshima was destroyed in a day! Be patient to get results! If you install app today and expecting results tomorrow, then **it's not gonna work!** Give at least **a month** to try **different offers** and **fine-tune the better performing** offers and you will be flabbergasted with the results! ![Image Credit: Russell Brunson, ClickFunnels](https://storage.crisp.chat/users/upload/plugin/-/c/6/1/d/c61d79638ebd5800/2e81877a-c150-8151-a73a-db3bc8_1qeklbn.png) Always look for the results / value you are getting, instead of looking at what you paying for a service! ***If something is expensive, it's expensive for a reason!*** Also, keep in mind, *"Nothing is FREE in this world"* if something is FREE then *"it's FREE for a reason!".* ### Realistic ROI of our merchants! Over expectation kills our motivation if our expectation goes wrong, so let me pull out some **realistic ROI** of our merchants generating extra revenues. || **Brands** are getting around 2000% - 67000% ROI || Merchants who are paying $29.99 per month are getting around $5000 - $27,497 per month || **Dropshipping Stores** are getting around 1000% - 36000% ROI || Merchants who are paying $19.99 per month are getting around $1000 - $9000 per month from the app **Note:** These are the approximate figures (extra revenues) generated by our merchants from different niches! || **Realistic Fun Fact!** || Merchants are making even **more than $120k in a month** by paying $39.99 per month. || And also there are novice **merchants making $0 per month** by paying $0 per month 🙂 > At the end of the day what we have to look is for a **positive ROI** (Return on Investment) > — If you are paying $10 then you must at least aim to get a value of $11 ### How UFE born? We run our own e-commerce businesses and we used to combine **bundle offers, volume discount offers and discounted cross-sell offers** for different products in our store 2 years back. But things didn't go well, because we have to use 3 different apps for this purpose, but the main problem is [***Shopify upselling apps are not designed to work together***](https://docs.helixo.co/en/article/multiple-upsell-apps-and-theme-support-ssffc7/), so that caused many problems in our store. That's the moment where idea of UFE was born! We've built a tool for merchants to create offers either it's a [**simple offer**](https://docs.helixo.co/en/article/create-a-simple-discounted-cross-sell-offer-10bpme/) or **complex logic funnel offers** for ease. ## Features * Highly optimized, compressed, and ultra-lightweight script ***— which is ~700% smaller than other similar apps.*** * Built on top of strong industry standard `Funnels` concept! #### You can place an offer on the below pages * Product Page * Cart Page * Home page * Collection page #### Use different styles of widgets || Hate popups? *— Hate it and love* `In-Page` || Love popups? — *Love it and use it || Need a different flavour? — Try* `Floating` *widgets* * In-page * Floating * Pop-up **Good read!** [Everything about Popup vs in-page vs Floating](https://docs.helixo.co/en/article/everything-about-popup-vs-in-page-vs-floating-1e3oiwa/) #### Different type of offers we support || 4 upsell offer types in one app *— You can avoid 4 upsell apps* * [Normal Upsell](https://docs.helixo.co/en/article/create-a-simple-discounted-cross-sell-offer-10bpme/) * [Bundle Upsell](https://docs.helixo.co/en/article/how-to-create-bundles-l4j1vx/) * [Volume Discount](https://docs.helixo.co/en/article/how-does-volume-discount-work-14hc0ba/) * [Frequently Bought Together](https://docs.helixo.co/en/article/let-them-choose-strategy-5-144rgci/) **Good Read!** [Bundle vs Frequently Bought Together differences?](https://docs.helixo.co/en/article/bundle-vs-frequently-bought-together-differences-pys6hc/) ### Stuck anywhere? Contact our team for immediate help! Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts. || **Did we miss something?** || No worries! Message us by clicking the chat icon 💬 inside the app. || Or Just email our team at [support@helixo.co](mailto:support@helixo.co) ✌️