Selling internationally is about more than displaying prices in different currencies. To grow your business globally, it's important to understand how customers interact with your store, which currencies they prefer, and which markets generate the most revenue.

Currency conversion without data is guesswork. That's where BUCKS Analytics comes in. It brings all your currency insights together in one place, helping you understand customer behaviour, identify new growth opportunities, and make informed decisions backed by real data.

Why should I use BUCKS Analytics?

Many Shopify stores offer multiple currencies but have little visibility into how customers are actually using them.
Without analytics, it's difficult to know:

• How many visitors are using the currency converter
• Which currencies customers are most interested in
• Which currencies are generating sales
• Which countries are your strongest international markets

BUCKS Analytics fills this gap by helping you understand how shoppers interact with different currencies, making it easier to identify opportunities for international growth.
Rather than treating currency conversion as a "set it and forget it" feature, BUCKS Analytics helps you turn customer behaviour into actionable insights. You can use this data to:

• Identify high-potential international markets
• Understand customer shopping behaviour
• Optimize your localization strategy
• Run targeted marketing campaigns
• Improve shipping or payment options for specific regions
• Make informed business decisions based on real customer data

What's Included in BUCKS Analytics?

The Analytics dashboard is divided into four sections, each designed to help you better understand your international customers.

1. Date Range Filter

Located at the top-right of the Analytics page, the date range filter lets you view analytics for different time periods.
Available options include:

• Today
• Yesterday
• Last 7 Days
• Last 30 Days (Default)
• Last 90 Days
• Last 12 Months
• Custom Range

Simply choose your preferred timeframe to refresh the dashboard with data from that period

2. Stats Cards

At the top of the dashboard, you'll find four key metrics that provide a quick overview of your store's performance.

Total Visit

Displays the total number of storefront visits recorded during the selected period.
This represents the number of visitors who viewed your store.

Currency Clicks

Shows how many times shoppers switched currencies using BUCKS.
This helps you understand how often customers interact with your currency selector.

Total Sales

Displays the total sales tracked during the selected period.
The value is shown in your store's default currency.

Top Currency

Shows the currency shoppers selected most often.
This provides a quick indication of where international interest is strongest.

3. Insights at a Glance

BUCKS Analytics includes two visual reports that help you quickly understand customer behavior.

Currency Conversion Trends

This chart displays the Top 5 currencies based on the number of currency switches.
It helps answer questions like:

• Which currencies are customers most interested in?
• Which international markets are browsing my store?

Revenue by Currency

This chart shows how your sales are distributed across different currencies.
It helps answer questions like:

• Which currencies are generating the most sales?
• Which international markets contribute the most revenue?

4. Currency Performance Tables

The bottom section provides three tables highlighting your top-performing currencies and countries.
If there isn't enough data yet, any remaining rows will display "-" until more activity is collected.

Currency Switches

Shows the currencies customers switch to most often.
Use this report to identify markets showing the highest browsing interest.

Sales by Currency

Displays currencies ranked by total sales.
This helps identify which currencies are generating the most revenue.

Sales by Country

Shows the countries generating the highest sales.
Unlike the previous table, this report groups sales by customer country rather than currency, making it easier to identify your strongest geographic markets.

5. Smart Recommendations

BUCKS Analytics doesn't just show you data - it helps you take action.
The Smart Recommendations section analyzes your store's analytics and highlights opportunities that can help you improve your international selling strategy. Whether it's expanding into new markets, adding popular currencies, or optimizing underperforming regions, these recommendations help you make informed decisions with confidence.

Add Currency to Selected Currencies

BUCKS may recommend adding a currency to your Selected Currencies list when it detects strong customer interest.

When does this recommendation appear?

This recommendation appears when:

• The currency has 250 or more currency switches.
• The currency accounts for at least 10% of all currency switches.
• The currency is not already included in your Selected Currencies list.

Example:
If EUR has 300 currency switches (15% of all switches) but isn't included in your Selected Currencies, BUCKS will recommend adding it.

Add Country to Markets 🌍

BUCKS identifies countries generating strong sales that aren't yet configured in your Shopify Markets.

When does this recommendation appear?

This recommendation appears when:

• The country has generated at least $500 in sales (based on your store's default currency).
• The country contributes at least 5% of your total sales.
• The country is not already included in your Shopify Markets.

The recommendation includes:

• Country name
• Primary currency used
• Total sales
• Percentage of total sales

Example:
If Germany generates $1,200 in sales using EUR (7% of total sales) but isn't configured as a Shopify Market, BUCKS will recommend adding it.

Optimize Underperforming Country ⚠️

Some countries may bring plenty of visitors but comparatively few sales. BUCKS highlights these opportunities so you can investigate and improve your customer experience.

When does this recommendation appear?

This recommendation appears when:

• The country has at least 50 visits.
• The country is already included in one of your Shopify Markets.
• The country has recorded some sales.
• The country's sales per visit are less than 20% of your store's average sales per visit.

Possible improvements include:

• Reviewing shipping options
• Offering local payment methods
• Improving localization
• Running region-specific promotions

Example:
If France receives 500 visits but generates only $50 in sales, while your overall store performs significantly better, BUCKS may recommend optimizing your selling strategy for that market.

Frequently Asked Questions

My Analytics page is empty or shows all zeros.

This is usually due to one of the following reasons:

• The selected date range is Today or Yesterday on a store with low traffic. Try switching to Last 30 Days.
• The app was recently installed and hasn't collected enough storefront activity yet.
• BUCKS or the Theme App Extension is disabled, preventing analytics from tracking visitor activity.

My sales don't match Shopify Analytics.

BUCKS Analytics is designed to complement Shopify's reports by providing insights into customer currency behaviour while the converter is active. It isn't intended to replace Shopify's order analytics.
Small differences are normal. If you notice a significant discrepancy, please contact our support team for further investigation.

Why is Total Sales displayed in USD when my store currency is EUR?

The Total Sales value is displayed using your store's default currency.
If you're unexpectedly seeing USD:

• Verify your store's default currency in Shopify settings.
• In rare cases, if the currency information isn't available, the dashboard may temporarily fall back to USD.

Why am I not seeing any Smart Recommendations?

Smart Recommendations only appear when your store has enough analytics data to identify meaningful opportunities.
If you don't see any recommendations yet, it could be because:

• Your store hasn't collected enough data during the last 30 days.
• None of your store's analytics currently meet the criteria required to generate a recommendation.
• Recommendations were recently generated and are still within the 7-day refresh period.

Can I continue using Analytics on the Free plan?

Yes. Analytics is available during your 7**-day free trial**.
After your trial ends, Analytics becomes available as part of the BUCKS Pro Plan.
You can upgrade anytime from the trial banner or the Pricing page within the app.
For a detailed comparison of all available plans, see our BUCKS Pricing & Plans.

Hope you've got some value from this article. 

Let us know your feedback 🙂 We are excited to hear your thoughts. 🙂 

Updated on: 09/07/2026