Buy Bundle or Nothing! #4

In 2019, Amazon's net revenue amounted to 280 billion US Dollars, a record figure.

And In the year 2006, Amazon's CEO revealed that it's 35% of sales is contributed by upselling and cross-selling efforts. So you can think about how much amount it is for Amazon.

Bundling products that are likely to use with the main product with a pinch of discount will attract more buyers.

Consider some real-world examples,

Example #1: Dog harness collar vs Bundle with Dog harness collar + an Additional leash with a 10% discount if bought together.

Example #2: iPhone 12 alone vs Bundle of iPhone 12 + Protective case or iPhone 12 + AirPods with a 10% discount if bought together.

Example #3: Chainsaw alone vs Bundle of Chainsaw + Protective glasses with 15% discount.

Example #4: Shoes alone vs Bundle of Shoes + 2 pair of socks with 10% off when bought together.

Example #5: Toilet Sprays alone vs Bundle of Toilet Sprays + Toilet Sanitiser or Toilet Sprays + Toilet Sanitiser + Toilet Soap with 20% off

Which one do you prefer to buy personally? Consider yourself as a buyer for you needs.

Pro Tip!
Frequently Bought Together is also called a Bundle by some people, but both are different in the way it works in Upsell Funnel Engine.
You can read more here:

Let's see how to create a bundle offer.

How to create a bundle offer?

Step 1: Click on create new funnel

Step 2: Select the trigger product and click next

Step 3: Click create widget

Step 4: Select manual as product recommendation and select offer type as Bundle upsell and click next

Step 5: Select widget-style - Popup , widget behaviour cross sellwidget placement onproduct page and click complete setup

Step 6: Select upsell products and give discounts, Save & Publish

Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.

Updated on: 02/04/2026