Discount vs No discount + Coupon #3

I hope that you already know about split tests and the only way to fine-tune your sales funnel is to split test it!

Prerequisite
— You should have knowledge about creating widgets

Let's discuss the strategy! We will be split testing 2 versions of the widget, one with a 10% off discount offer vs no discount offer.

You need to create a coupon for example SALE10 in the Shopify Admin > Discounts for this strategy to work.

Step 1: Create an offer widget

We've already know how to

So let's move to the second step. This widget is the version #1 of split test.

Step 2: Create the version #2 Split test

• Click on Copy Widget of version #1 > Copy As Split Test

• This will make the first widget as Split test #A and creates Split test #B

Now same copy of the widget has been created!

Make changes to version #2

• Change the offer discount to No Discount type on split test #B

You can also try Shopify Automatic Discounts also instead of coupon code

Give some time for split tests to run!

• It's recommended to give at least 7 days to run split test or at least 1000 impressions to get the results

• If you give more time for split tests to run, will get better results.

How to analyse performance?

• Click View Analytics on the funnel

• Check the numbers there, see the revenue and conversions

• We can clearly see that split test #A performs better

What's next?

• You can run split test another 7 days - 14 days to get better results.

• If you still see massive rejection in a split test, it's doesn't make sense to keep it live.

• Edit Funnel and remove the losing split test Split test #B

Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.

Updated on: 02/04/2026