How to create variant matching cross-sell offer?

Yeah, there may have time where you have to match variant for cross selling.

Let's see how to do that,

In the example, we can match and show black color protective case and blue color protective case variants based on what customer choosing variant of iPhone 12.

Eg: If customer chose iPhone 12 Blue Color we can show an upsell Blue Color Protective Case and so on.

Step 1: Create a new funnel, select trigger product as iphone 12 black variant

NoteGive a meaningful name to the funnel to identify when the number of funnels increases.

Step 2: Add new widget

Step 4: In the upsell product select the case with black variant.

Step 5: Set your discount and Save.

creating first matching variant

Now you have created the pre-selected variant offer for black

Step 6: Duplicate the funnel created for black.

Step 7: Edit funnel and select blue variant of iphone 12 as trigger.

Step 8: Change the upsell product to blue variant of case.

Step 9: Enable funnel and click Update.

Second variant matching

Let's check this in action.

Variant matching cross-sell widget in Upsell Funnel Engine

Quick Info!Since duplication of the funnel is needed for each variant, this method is not suitable for products with a large number of variants.

Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.

Did we miss something?No worries! Message us by clicking the chat icon 💬 inside the app.Or Just email our team at support@helixo.co ✌️

Updated on: 02/04/2026

Was this article helpful?

Thank you!