Articles on: UFE - Upsell Funnel Engine

Let them choose strategy #5

This is just as opposite to the concept of bundle upsells.


Incase of bundles, customer can either choose to by the bundle or not but not able to choose specific products within the bundle.


This here does exactly that. Here we allow the user to have full freedom in choosing the list of available item and the discount for the items are also independent of other products.


This is most productive, when the upsell products shown are related to the main product and are the ones other customers added to cart with the main product.


Its also known as Frequently Bought Together or simply FBT.


Pro Tip! Fbt is such a popular and widely used upsell strategy, even the e-commerce giant Amazon is using this to upselling products.


How to create FBT?


Step 1: Click on create new funnel


Step 2: Select the trigger product and click next.

Step 3: Click create widget


Step 4: Select manual as product recommendation and select offer type as Frequently Bought Together and click next


Step 5: Select widget-style - Popup , widget behaviour cross sellwidget placement onproduct page and click complete setup


Step 6: Select upsell products and give discounts, Save & Publish


create frequently bought together


Let's check this in store.



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Updated on: 02/04/2026

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