Popup vs Wait & Show Floating #5

I hope that you already know about split tests and the only way to fine-tune your sales funnel is to split test it!

Prerequisite
— You should have knowledge about creating widgets

Let's discuss the strategy!

In this strategy, we are going to split test 2 versions

1. Version #1: Showing popup while clicking on Add to cart button on Product Page

2. Version #2: Showing a Floating widget that automatically pops up after 10 seconds

Step 1: Create an offer widget

We've already know how to

So let's move to the second step. This widget is the version #1 of split test.

Step 2: Create the version #2 Split test

• Click on Copy Widget of version #1 > Copy As Split Test

• This will make the first widget as Split test #A and creates Split test #B

Now same copy of the widget has been created!

Make changes to version #2

• On Split Test #B, Change the widget style to popup by clicking Edit Funnel > Change widget style to Floating

• Turn on Immediate Trigger and set Popup Delay to 3 Seconds

• Save & Publish the funnel

Give some time for split tests to run!

• It's recommended to give at least 7 days to run split test or at least 1000 impressions to get the results

• If you give more time for split tests to run, will get better results.

How to analyse performance?

• Click View Analytics on the funnel

• Check the numbers there, see the revenue and conversions

• We can clearly see that split test #A performs better

What's next?

• You can run split test another 7 days - 14 days to get better results.

• If you still see massive rejection in a split test, it's doesn't make sense to keep it live.

• Edit Funnel and remove the losing split test, here it's Split test #B

Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.

Updated on: 02/04/2026