Articles on: UFE - Upsell Funnel Engine

What is a widget?

Widgets are the basic building blocks of ufe upsell funnels. Each widget consists of a single offer.


We have a wide variety of customizations available for the widget to match different merchant needs.


You can place a widget on


  • Cart Page


  • Home page


  • Collection page


  • Product Page


  • Thankyou Page


Quick Info!Widgets can only be placed on above-mentioned pages, can't be placed on Shopify Pages section.


Use different styles of widgets


  • In-page


  • Floating


  • Pop-up


Everything about Popup vs in-page vs Floating


Different type of upsells






How to create a widget?


For example,


We are creating an upsell funnel for iPhone, which shows a pop-up upsell on add to cart button click with 20% offer of on an iPhone case.



Pro Tip! If all the upsell products have same discount you can select multiple products and set discount.If the discounts are different for each product,click Add offer row and set discount for another product.


You have endless possibilities at your disposal. The rest is up to you. 😊


Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.


Did we miss something?No worries! Message us by clicking the chat icon 💬 inside the app.Or Just email our team at support@helixo.co ✌️

Updated on: 02/04/2026

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