Why UFE?

While bootstrapping the idea of Upsell Funnel Engine, my co-founder and I have only one mission in our mind.

"An all-in-one upsell app solution for merchants"

Freedom + Clean Design + Positive ROI = UFE!

Let me quote Thomas John Watson Jr. words

Good Design is Good Business

— Watson Jr., Former Chief Executive, IBM

According to Adobe, companies with a strong design outperform companies with a weak design by 219% on the S&P Index (US stock market index) over the span of 10 years.

For any business, let's talk about realistic serious e-commerce businesses! What we have to look is for a positive ROI.

Consider 2 merchants,

1. One is using UFE and generating $50638.30 a month by paying $89.99 per month (56271% ROI)

2. Another merchant using some other awesome upsell app and generating $5000 by paying $19.99 per month (25012% ROI)

Both Return on investment are positive, but which merchant is more wise and generating more profits?

Don't make mistakes!

Rome wasn't built in a day but Hiroshima was destroyed in a day!

Be patient to get results!

If you install app today and expecting results tomorrow, then it's not gonna work!

Give at least a month to try different offers and fine-tune the better performing offers and you will be flabbergasted with the results!

Always look for the results / value you are getting, instead of looking at what you paying for a service!

If something is expensive, it's expensive for a reason! Also, keep in mind, "Nothing is FREE in this world" if something is FREE then "it's FREE for a reason!".

Realistic ROI of our merchants!

Over expectation kills our motivation if our expectation goes wrong, so let me pull out some realistic ROI of our merchants generating extra revenues.

Note: These are the approximate figures (extra revenues) generated by our merchants from different niches!

At the end of the day what we have to look is for a positive ROI (Return on Investment)

— If you are paying $10 then you must at least aim to get a value of $11

How UFE born?

We run our own e-commerce businesses and we used to combine bundle offers, volume discount offers and discounted cross-sell offers for different products in our store 2 years back.

But things didn't go well, because we have to use 3 different apps for this purpose, but the main problem is Shopify upselling apps are not designed to work together, so that caused many problems in our store.

That's the moment where idea of UFE was born!

We've built a tool for merchants to create offers either it's a simple offer or complex logic funnel offers for ease.

Features

• Highly optimized, compressed, and ultra-lightweight script — which is ~700% smaller than other similar apps.

• Built on top of strong industry standard Funnels concept!

You can place an offer on the below pages

• Product Page

• Cart Page

• Home page

• Collection page

• Thank you Page

Use different styles of widgets

• In-page

• Floating

• Pop-up

Good read! Everything about Popup vs in-page vs Floating

Different type of offers we support

• Normal Upsell

• Bundle Upsell

• Volume Discount

• Frequently Bought Together

Good Read!

Bundle vs Frequently Bought Together differences?

Stuck anywhere? Contact our team for immediate help!

Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.

Updated on: 02/04/2026