Articles on: UFE - Upsell Funnel Engine

60 Seconds Killer Deal #4

I hope you know about what is Downsells and how Downsells are working!


This strategy is based on Downsells are the best way to explore the power of Rejection!


Prerequisite
— You should have knowledge about creating widgets


Pro Tip! It's recommended to add a downsell offer for Popup widget style Main Offer. Because it gives better results, the popup is blocking, and inpage in non-blocking.


Let's discuss the strategy!


Strategy Logic: This is a highly aggressive irresistible offer + high scarcity 60 seconds timer strategy!


Step 1: Create an offer widget


We've already know how to Create a Simple Discounted Cross-sell Offer?


  • Create a cross-sell / upsell offer with Popup style — This is the main offer


We are going to create downsell for this main offer.


Step 2: Create downsell


  • Click Add Downsell and select an offer type (you can change the offer type to bundle or any other offer, I am creating another simple cross-sell offer, you can also use Split test for downsells later)


  • Select the offer products for downsell


  • Give somewhat high discount (it's better to give high discounts for downsell — more likely to increase conversions)


Create downsell offer and add offer products to it


  • Add a scarcity for downsell with a 1:00 minute timer


  • Change Translation Texts


How to use translations editor properly?


You're done!


We've created a simple downsell and let's see how it performs!


Pro Tip! You can chain the downsells, you can create more than one downsells by simple clicking Add Downsell button.It will work like, if customer rejects Main offer #1 then it shows Downsell #1 and customer again click rejects that offer, it will show next downsell on the queue Downsell #2 and so on.


Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.


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Updated on: 02/04/2026

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