Articles on: UFE - Upsell Funnel Engine

What is a widget?

Widgets are the basic building blocks of ufe upsell funnels. Each widget consists of a single offer.


We have a wide variety of customizations available for the widget to match different merchant needs.


You can place a widget on


  • Cart Page
  • Home page
  • Collection page
  • Product Page



Quick Info!
|| Widgets can only be placed on above-mentioned pages,
|| can't be placed on Shopify Pages section.


Use different styles of widgets


  • In-page
  • Floating
  • Pop-up


Everything about Popup vs in-page vs Floating


Different type of upsells



How to create a widget?


For example,


We are creating an upsell funnel for iPhone, which shows a pop-up upsell on add to cart button click with 20% offer of on an iPhone case.



Pro Tip!
|| If all the upsell products have same discount you can select multiple products and set discount.
|| If the discounts are different for each product,click Add offer row and set discount for another product.


You have endless possibilities at your disposal. The rest is up to you. 😊


Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.


Did we miss something?
|| No worries! Message us by clicking the chat icon 💬 inside the app.
|| Or Just email our team at support@helixo.co ✌️

Updated on: 04/04/2026

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