Articles on: UFE - Upsell Funnel Engine

60 Seconds Killer Deal #4

I hope you know about what is Downsells and how Downsells are working!


This strategy is based on Downsells are the best way to explore the power of Rejection!


Prerequisite
— You should have knowledge about creating widgets
Create a Simple Discounted Cross-sell Offer?
— You should have knowledge about split tests (A/B/N Tests)
What's a Split test (A/B test), how to use it effectively?


Pro Tip!
|| It's recommended to add a downsell offer for Popup widget style Main Offer. Because it gives better results, the popup is blocking, and inpage in non-blocking.


Let's discuss the strategy!


Strategy Logic: This is a highly aggressive irresistible offer + high scarcity 60 seconds timer strategy!


Step 1: Create an offer widget


We've already known how to Create a Simple Discounted Cross-sell Offer?


  • Create a cross-sell / upsell offer with Popup style — This is the main offer


We are going to create downsell for this main offer.


Step 2: Create downsell


  • Click Add Downsell and select an offer type (you can change the offer type to bundle or any other offer, I am creating another simple cross-sell offer, you can also use Split test for downsells later)
  • Select the offer products for downsell
  • Give somewhat high discount (it's better to give high discounts for downsell — more likely to increase conversions)



You're done!


We've created a simple down sell and let's see how it performs!



Pro Tip!
|| You can chain the downsells, you can create more than one downsells by simple clicking Add Downsell button.
|| It will work like, if customer rejects Main offer #1 then it shows Downsell #1 and customer again click rejects that offer, it will show next downsell on the queue Downsell #2 and so on.


Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.


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Updated on: 04/04/2026

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