Articles on: UFE - Upsell Funnel Engine

Power of Rejection #5

I hope you know about what is Downsells and how Downsells are working!


This strategy is based on Downsells are the best way to explore the power of Rejection!


Prerequisite
— You should have knowledge about creating widgets
Create a Simple Discounted Cross-sell Offer?
— You should have knowledge about split tests (A/B/N Tests)
What's a Split test (A/B test), how to use it effectively?


Pro Tip!
|| It's recommended to add a downsell offer for Popup widget style Main Offer. Because it gives better results, the popup is blocking, and inpage in non-blocking.


Let's discuss the strategy!


Strategy Logic: This is a chained downsell + with offer title hack strategy!


Step 1: Create an offer widget


We've already know how to Create a Simple Discounted Cross-sell Offer?


  • Create a cross-sell / upsell offer with Popup style — This is the main offer


We are going to create downsell for this main offer.


Step 2: Create downsell


In this strategy we are creating a series of 3 downsells (more than 3 is not recommended, it may irritate the customer and ends up by losing the sale)


First Downsell #1



⚠️ Don't set a timer for first downsell!



Let's create another downsell in the series


Second Downsell #2


  • Click Add Downsell and select an offer type
  • Select the offer products for downsell
    I've selected Frequently Bought Together Offer and listed some cross-sells
  • Give a 10% Discount Offer
    — The logic here is to give less discount than the previous offer, because we need to give irresistible offer on next Downsell #3 and make the customer feel like it's 'Never miss deal'
  • Change Translation TextsHow to use translations editor properly?



I've given this "One more Special Offer!! 👉 Don't miss this!! 😻"


⚠️ Don't set a timer for this downsell! Next downsell is our main one!


Downsell #2 with Frequently Bought Together Offer


Third Downsell #3


  • Click Add Downsell and select an offer type
  • Select the offer products for downsell
    I've selected a bundle of 3 Products with high discount and listed some cross-sells
  • Give a High Discount Offer that you can afford.
    — The logic here is making the customer feel like it's a 'Never miss deal'
  • Change Translation Texts
    How to use translations editor properly?



I've given this "Alert!! 🚨 Final Offer for you! Grab this in the next 60 seconds!! It won't come back! ⚠️"


  • Recommended to change offer title
  • You can also change the checkout button text
  • Set a 1 minute timer, General Settings > Timer Status > Set Timer to 01:00


You're done!


We've created a chained downsell and let's see how it performs!



Pro Tip!
|| You can chain the downsells, you can create more than one downsells by simple clicking Add Downsell button.
|| It will work like, if customer rejects Main offer #1 then it shows Downsell #1 and customer again click rejects that offer, it will show next downsell on the queue Downsell #2 and so on.


Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.


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Updated on: 04/04/2026

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